Replica Rolex’s Certified Industry Experts Weigh In

Rolex never fails to make headlines, and the introduction of its new Certified Pre-Owned (CPO) program is no exception. As expected, the news has stirred conversations across the watch industry, with experts offering a range of insights. Here, we’ve gathered the perspectives of some of the most prominent figures in the replica watch world on what this move means for Rolex and the broader market.  

A Positive Shift for the Watch Industry
“Anything that brands like Rolex do to legitimize and support the industry is a positive development. While it may impact some less reputable players, overall, this is a healthy shift for the watch market in the long run.”

A Bold Step Forward
“This move reinforces the enduring value of high-end watches. Customers deserve transparency and the same high-quality experience whether they’re purchasing new or pre-owned. Rolex’s decision to offer a certified program is revolutionary and a clear nod to the needs and wants of its customers.”

Fueling Demand for Rolex
“This program will likely attract even more first-time buyers eager to own a Swiss luxury watch. Rolex already dominates the market, accounting for over 44% of all purchase requests from younger buyers on our platform. I believe this initiative will only increase demand, and it will be interesting to see how other luxury brands respond.”

Boosting Credibility in Pre-Owned Sales
“The pre-owned market has grown in recent years, but some buyers still hesitate. Rolex’s entry into this space adds significant credibility and will likely make pre-owned watches even more mainstream.”

A Logical Move for Rolex
“Rolex isn’t the first brand to enter the pre-owned market, but this move makes perfect sense. Authenticity and performance are often concerns for buyers of second-hand watches, and Rolex’s program aims to address these issues by vouching for its own products.”

Filling a Market Gap
“Certified pre-owned programs have been successful in industries like automotive, and it’s logical for clone Rolex to apply a similar model. Authorized dealers will service the watches and sell them with official warranties, filling gaps in the supply of new Rolex watches.”

A Careful Rollout Strategy
“Rolex is clearly taking a cautious approach with its CPO program, initially rolling it out in smaller markets. By limiting the initial launch, the brand can address any potential issues before expanding globally, which is expected in 2025.”

An Easy Choice for Buyers
“By offering certified pre-owned watches, replica Rolex provides buyers with more security and peace of mind compared to purchasing from private sellers. If the pricing strategy is favorable, opting for a Certified Pre-Owned Rolex will be an obvious choice.”